New-Client Referral Programs
Shear & Signal's approach to new-client referral programs is unglamorous on purpose: fix referral redemption rate first. It's usually where the real budget is being wasted.
What's Included
- A running log of every change made to referral redemption rate, ranked by expected impact.
- Direct access to whoever's managing referral redemption rate day to day before any changes go live.
- Hands-on fixes to referral redemption rate, reported in plain language, not a raw export.
Ready to Talk New-Client Referral Programs?
first-visit offer structure is one of the few levers that keeps paying off long after the initial work is done. Watching it closely from the start avoids that.